FMCG is one of the largest drivers of the industrial sector in Africa, presenting a wealth of opportunity for manufacturers and distributors. The industry is comprised of non-durable goods that are produced, sold and consumed quickly. These products take the form of consumables such as beverages, packaged foods, toiletries and over-the-counter medication.
Fast-moving consumer goods (FMCG) are a market with tremendous potential to drive economic growth in the SADC region and further afield. However, the industry is heavily dependent on reliable power, secure and efficient transport routes and strong distribution networks. FMCG typically have a small profit margin but are lucrative when sold in large quantities, thus a reduction in energy costs goes a long way towards bolstering narrow profit margins.
Brilliant technologies and brave entrepreneurs
‘Africa has nine times the solar potential of Europe and an annual equivalent to one hundred million tons of oil.’
In a recent article in the Journal of International Affairs Professor Wim Naudé reports that in a landscape of brilliant technologies and brave entrepreneurs the future is looking bright for African manufacturing. According to Naudé, renewable energy technologies like solar panels and batteries may be expected to improve the competitiveness of African manufacturing.
Peter Diamandis, founder and CEO of the X Prize Foundation, and journalist Steven Kotler note that ‘Africa has nine times the solar potential of Europe and an annual equivalent to one hundred million tons of oil.’
The resources are there and the benefits in terms of cost are undeniable. Notable FMCG industry leader Coca-Cola Beverages Africa (CCBA) recently installed a 574 kWp solar facility at the Coca-Cola Namibia Bottling Company (CCNBC). The project is expected to produce 1,016,760 kWh of energy in the first year of production, with appreciable Energy and Demand charge savings expected in the first year of production. In addition this project results in 901 tons of CO2 reduction per year of operation. Given that Namibia’s solar irradiation levels are the second highest levels in the World (at 3000 kWh/m² over a large part of the country) and NamPower tariff increases are inevitable, it makes considerable sense to look to industrial solar power for cost-savings and decentralised efficiency.
The environmental benefits for your brand
The Learning and Development Director at IRI, Marylee Townshend predicts that given considerable global and local societal shifts in the past year, FMCG brands which stand for something are likely to win out in a competitive environment. Staying neutral is no longer an option as more consumers than ever before are developing a preference for ethical and environmentally-friendly products. This is a double win for manufacturers and distributors who commit to clean energy solutions, in terms of having a stable, cost-cutting energy source and brand success. Notable industry leader Fair Cape Dairies has stepped up to the plate by procuring solar PV energy to provide clean, noise-free electricity to the farm during the day, while reducing the farm’s total energy consumption by 16% per annum over its 25-year lifespan.
‘Businesses that commit to clean energy, such as Fair Cape Dairies, are helping to lead the way for South Africa’s sustainable development,’ explains Dr Chris Haw, chairperson of SOLA and head of the Solar Finance division.
Plattekloof Village Shopping centre, owned by industry heavy-weight Pick n Pay Retailers, has also embraced clean energy solutions with a 944 kWp solar system on its roof, which is expected to generate 1.4 million kWh of clean electricity per year. Plattekloof Village is part of a growing fleet of shopping centres electing to supplement their electricity supply with decentralized solar PV. Given the recent challenges to Eskom’s ability to supply uninterrupted electricity it is unsurprising that malls, factories and distribution centres are increasingly looking to independent energy solutions. The ample roof space available and considerable daily energy use typified by these organisations makes industrial solar power the ideal solution.
FMCG is a challenging arena with many considerations for facilities managers. These include product placement and competition. Townshend contends that big data is increasingly the driving force behind tactical decisions in FMCG. In addition loyalty card data provides unparalleled insight into consumer behaviour. Given the financial climate in the region, cutting costs and value-for-money is an immediate concern for consumers. Narrow profit-margins in the FMCG industry means that every expense matters; this is when cost-efficient energy management becomes imperative.
Simplifying Electricity Management
Conservative consumption and optimum production are key to the success of every industrial FMCG facility. A good place to start is a comprehensive look at electricity bills over the course of a year. Following this analysis, spikes in energy consumption will quickly emerge, and from there it will be easier to implement energy-saving regimens. Introducing solar has been proven to result in considerable energy and cost-saving benefits. Once one has identified the peak capacity charges, measures can be made to reduce overall energy costs even if total energy consumption remains constant.
‘Solar finance – through a power purchase agreement – allows these businesses to commit to their targets and reduce their carbon emissions through buying clean energy directly…’
There are two options when considering harnessing the cost-saving benefits of industrial solar.
Firstly there is the outright buy or EPC solution, such as the facility at CCBA Windhoek, which purchased the solar system upfront to save on energy costs. Industrial energy consumers can save significantly by altering their electricity load to peak during the day when the solar PV system is most productive, thus reducing demand charges significantly. In a facility such as the CCBA Windhoek, the cost of the solar PV system is insignificant compared to the amount that it will produce over its lifetime.
The second option is a solar PPA, or power purchase agreement. This arrangement allows businesses to purchase solar PV-generated electricity with no upfront costs, while enjoying the immediate cost-saving benefits, such as the demand charges described earlier. The benefits of solar PPAs for industrial facilities are fixed tariff increases and monthly payment amounts, rather than lump-sum capex investments. Similarly, the solar PV system is not registered as an asset on the facility’s books, but is rather owned and maintained by a solar finance provider such as SOLA. After a few years, the facility can opt to buy back the solar PV system, or take ownership of the system after a specified number of years.
Such an arrangement was entered into by SOLA and Fair Cape Dairies. As Dr Haw explains, ‘Companies such as Fair Cape Dairies that have committed to sustainability goals, may not want to purchase a solar system outright. Solar finance – through a power purchase agreement – allows these businesses to commit to their targets and reduce their carbon emissions through buying clean energy directly. During the day, Fair Cape Dairies will use the clean energy generated on their roof for their own consumption needs, without owning the solar system themselves.’
As the costs of solar equipment continue to fall, industrial solar power systems in Southern Africa are more viable than ever. Given Eskom’s escalating tariffs, large-scale solar facilities are able to provide consistent power for industrial operations at costs lower than Eskom’s lowest bulk tariff. Solar PV is both a cost-effective and decentralised form of energy, making it perfect for large-scale energy users in the FMCG sector.